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The Java consumer brand
Jonathan, you're on crack. Java is a good brand - to a wide swath of programmers. The idea of trying to turn it into a consumer brand has completely failed. I'd say if normal people know it at all, it's one of thirty other popups that appears periodically on their Windows desktop and asks to update itself.
Totally, completely irrelevant. If you go to java.com, all you see is games and links to other stuff like Google Maps.
No normal person cares whether it's Flash, Java, JavaScript, or an army of hamsters powering things like YouTube. All they care is that it works. Putting the Java logo all over the place won't change that.
Totally, completely irrelevant. If you go to java.com, all you see is games and links to other stuff like Google Maps.
No normal person cares whether it's Flash, Java, JavaScript, or an army of hamsters powering things like YouTube. All they care is that it works. Putting the Java logo all over the place won't change that.
(Anonymous)
You have to stop that
:-D
Java
(Anonymous)
Maybe no so stupid as it seems
Some companies fail to play this game, but others play it very well like Coca-Cola, Disney and McDonald's. I think Sun and Apple may also belong to that group when you see how "good and well" they play this game. The open source strategy of Sun may be part of it, but the game has been played for a long time now by the marketing department without someone noticing it.
This is something only time can show us, but I give them a fair chance of succeeding. I only don't know if I'm very happy with that. The world already depends too much on proprietary software and its growing hard again even in the FOSS world.
(Anonymous)
Re: Maybe no so stupid as it seems
You missed the whole point. No ordinary customer really has bought any devices because they have Java. They might have bought them because they need/want features, which happened to be offered by Java based solutions. These are two entirely distinct motivations. Java has absolutely no customer loyalty in any market area the concerns end-user products. It will never have that.
The only possible loyalties for Sun are on under the hood - technical people, who are attempting to generate the motivation #2 and they think Java fits their need. This might generate customer loyalty for the final product (where Java is being used). Trying to generate customer loyalty for Java itself would be something akin to BMW or Audi trying to create customer loyalty for BOLTS in car industry.
Car manufacturer: "Look we are not using rivets, we are using BOLTS!"
Customer: "?!?!?!"
...
Profit?
Re: Maybe no so stupid as it seems
Basically I think he's at best deluding himself with that teenager knowing what Java is story. Unless that teenager is a programmer.
Any sane non-programmer teenager is going to be far more concerned about how to get laid or pass the history test next week than whether his mobile phone runs Java, C#, Python, whatever.
(Anonymous)
Or at least the g***le
(Anonymous)
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(Anonymous)
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(Anonymous)
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